Foot Admire18+
Overview
Logo and brand identity for Foot Admire — a premium foot-fetish platform. A distinctive serif-led mark and corporate palette, built in Illustrator and live on the site.
The task was a wordmark for a foot-fetish platform that lands fast and stays in memory — unconventional without sliding into parody. I leaned on antique serif forms: high contrast, editorial weight, a tone that fits fetish aesthetics while still reading premium and controlled.
In Illustrator I built the final mark, lockups, and a corporate color palette with clear usage rules — merch mockups included. The system ships on the live site; the link below is the production product, not a concept deck.
