NuluHub18+

The brief was a premium, contemporary wordmark for a webcam platform — recognizable, light, and approachable, with a subtle nod to chat and live interaction rather than generic adult-site clichés. I built a fully custom logotype in Illustrator: clean geometry, friendly rhythm, hand-tuned kerning so it holds up from favicon to small print.

Two brand colors define the palette. A lighter identity version covers merch and offset print; a richer, higher-contrast treatment carries the mark on web. Mockups and final assets were finished across Photoshop and Illustrator — the system is in production on the live site.